The Love Water grew out of a belief that basic access to water should never depend on wealth or geography — and out of the discomfort of watching that principle be false in practice, in communities Naomi knew personally.

The first projects were not funded by a grant cycle or a gala. They were paid for largely through her own financial investment and through revenue generated by mission-driven product sales. That is why the store and the mission on this site are not two separate things: the commerce was the funding model before it was a marketing idea.

Six completed boreholes later, the model has held. What has changed is the ambition — from building water points to building an ecosystem of Nigerian innovators who can solve water access at a scale no single organisation can reach.